The way companies market themselves is changing a lot in 2026. New technologies like intelligence and virtual reality are changing how businesses talk to people. To be successful companies need to use tools and still be genuine with their customers. This article talks about the ways for businesses to market themselves in this new world.
- Using Artificial Intelligence to Make Things Personal
Artificial intelligence is a part of marketing now. In 2026 artificial intelligence helps make sure that every time a customer talks to a company it feels like the company is talking to them.
Artificial intelligence can make content that’s just for one person, like emails or websites that change based on who is looking at them.
It can also guess what customers want before they even ask for it, which makes customers happier.
And it can do tasks automatically so marketers can focus on being creative.
For example Netflix is always making its movie recommendation system better. Sephora uses artificial intelligence to give customers personalized beauty advice.
- What Really Matters
It used to be that companies just looked at how many people saw their ads or liked their posts.. In 2026 companies care more about whether their marketing actually makes people buy things.
They look at how many people do what the company wants them to do after seeing an ad.
They also look at how money they make from each customer over time.
They care about how many customers come back to them again and again.
For example Spotify really cares about keeping its customers and Glossier looks at how many people’re talking about its brand to see if it is growing.
- Being on Multiple Platforms
People do not just look at one website or app to interact with companies. They use different platforms and they want it to feel the same no matter where they are.
Some companies put ads directly into the websites where people shop.
Others work with people who have a lot of followers on media to promote their products.
Some companies make small groups of people who are really interested in what they have to offer.
For example Walmart has a system that lets companies advertise to people who are shopping on its website and Nike makes sure its ads and content look the same on all its platforms.
- Changing Plans Quickly
The internet and social media are always changing so companies need to be able to change their plans
Every months companies should look at what is working and what is not and make changes.
They should always be testing ideas to see what works best.
They should be ready to change their plans if something is not working.
For example Airbnb is always trying things to see what works and Starbucks changes its email ads based on what people are saying about them.
- Telling True Stories
People want to know that companies are genuine and care about what they do. In 2026 telling stories is a powerful way for companies to build trust with their customers.
When companies are honest about what they believe in and how they do things people respond to that.
When companies let their customers tell their stories it makes people feel like they belong.
When companies work with other companies that share their values it makes them look more credible.
For example Patagonia tells stories about how it helps the environment and Airbnb lets its customers tell their stories about their experiences.
- Using New Technologies
reality and augmented reality are not just for fun anymore. They are real marketing tools.
Some companies let customers look at products in a room before they buy them.
Others make games out of their ads to make them more fun and memorable.
Some companies make ads that people can interact with which makes people feel more connected to the company.
For example IKEA has an app that lets people see how furniture would look in their homes and Nike is trying out virtual reality experiences.
- Respecting Peoples Privacy
Now that people are more aware of how companies use their data companies need to be careful about how they collect and use it.
Companies need to follow the rules about data collection, which makes people trust them more.
When companies are honest about how they use data people feel safer.
When companies tell people clearly what they are doing with their data people trust them more.
For example Apple really cares about keeping peoples data private and DuckDuckGo is a search engine that does not collect peoples data.
Challenges Ahead
While these strategies can be very helpful there are also some challenges.
If companies rely much on artificial intelligence they might lose the human touch.
If companies make mistakes with peoples data it can hurt their reputation.
Because people are looking at so many different things at once companies need to always be coming up with new ideas.
Companies need to find a balance between using technologies and being genuine with their customers.
Marketing in 2026 is about using technologies and being genuine, at the same time. Companies that use intelligence measure what really matters and are honest with their customers will do well. The companies that succeed will be the ones that can change quickly use technologies and tell stories that people care about.
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